Main Vaapas Aaunga goes on an OVERDRIVE on second Saturday; exhibitors add 2 am and early morning shows; Cinepolis adds 30% more shows; shows double in West Bengal in a day
The film 'Main Vaapas Aaunga' is experiencing a surge in popularity during its second weekend, leading exhibitors to add late-night and early-morning showtimes. Industry experts attribute this sustained growth to strong word-of-mouth and high-quality storytelling rather than initial promotional hype.
Why it matters
It highlights a rare trend in the Indian film industry where a niche, content-driven movie gains momentum over time, challenging the traditional reliance on front-loaded opening weekend box office numbers.
Add as a preferred source on Google Main Vaapas Aaunga had a slow start at the box office but the weekday trend made it clear that the film is here to say. On its second Friday, the Imtiaz Ali directorial earned Rs. 2 crores, which was more than it's first Friday (Rs. 1.28 crore). Meanwhile, the film has gone on an overdrive on its ninth day, that is, the second Saturday. The exhibition sector is elated with the response and have added early morning shows.
The article is a standard industry report focusing on box office performance and exhibitor statements without political or social commentary.
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