Maharashtra FDA tightens infant food rules, bans formula promotions and influencer advertising
The Maharashtra FDA has implemented stricter regulations on the marketing and labeling of infant food and milk substitutes. The order mandates clear breastfeeding warnings and prohibits misleading promotional imagery or health claims on packaging.
Why it matters
This move aims to protect infant health by curbing aggressive marketing practices that may discourage breastfeeding and ensuring parents receive accurate nutritional information.
The Maharashtra Food and Drug Administration (FDA) has issued a statewide compliance order tightening the manufacture, sale, labelling and promotion of infant foods and milk substitutes, citing concerns over breastfeeding practices and emerging health risks among children and adolescents as part of the need for stricter enforcement.
The order, issued by Food Safety Commissioner Tukaram Mundhe under Section 30 of the Food Safety and Standards Act, 2006, brings enforcement of the Infant Milk Substitutes, Feeding Bottles and Infant Foods (Regulation of Production, Supply and Distribution) Act, 1992, alongside the Food Safety and Standards (Foods for Infant Nutrition) Regulations, 2020, under a single enforcement mechanism.
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