MAGA world’s ‘Steroid Olympics’ were an even bigger failure than previously thought
The Enhanced Games, a controversial sports event allowing performance-enhancing drugs, suffered a $61.9 million loss in its inaugural quarter. The event, backed by Donald Trump Jr.'s investment firm, is being criticized as both a conceptual and financial failure.
Why it matters
The failure of this high-profile, alternative sports model highlights the risks of disruptive, ideologically-driven business ventures in the sports industry.
0 The MAGA-backed Enhanced Games, a steroids-infused Olympics knockoff backed by Donald Trump Jr. ’s investment firm, was marketed as if it symbolized the next frontier in “superhuman” athletic competition.
The Enhanced Games were literally promoted with flashy videos as a challenge that would change sports “forever.” And it was a dud, proving to be little more than a bunch of roided-up athletes losing events to people who at least appeared to be competing cleanly.
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