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Madonna takes the stage in halftime show

T
The Associated Press
Madonna takes the stage in halftime show
✦AI Summary

Madonna, Justin Bieber, BTS, and Shakira performed in a condensed halftime show at MetLife Stadium to bring Super Bowl-style entertainment to the World Cup. The 11-minute performance featured a variety of musical acts and cameos, including characters from Ted Lasso and the Muppets.

Why it matters

This event represents a significant shift in global sports marketing, attempting to merge the high-production value of American halftime shows with the international scale of the World Cup.

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Madonna, Justin Bieber, BTS and Shakira each brought a bit of one of their hits to the World Cup’s first halftime show in a whirlwind performance Sunday that also squeezed in Burna Boy, Ted Lasso and many Muppets.

The show at what’s otherwise known as MetLife Stadium, outside New York, was an attempt to bring Super Bowl vibes to the World Cup, but the 11-minute performance was considerably more packed than the usual one-headliner, 13-minute American football counterpart. Each headliner here spent about two minutes performing.

Madonna opened the show with her 2000 dance-pop hit “Music,” joined by star Brazilian soccer players of yesteryear, Ronaldo and Ronaldinho. It started with an apparently prerecorded piece in a roller rink before she rode into the stadium on a dune buggy, singing, “Music, makes the people come together.”

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