Madonna, BTS and more World Cup halftime performers see jump in song streams, Justin Bieber up 110%
Performers at the 2026 World Cup halftime show, including Justin Bieber and Madonna, saw significant increases in song streaming numbers following the event. Data from Luminate shows that specific songs performed during the show experienced the largest spikes.
Why it matters
This highlights the continued power of major global live events to drive digital music consumption and influence streaming trends.
NEW YORK (AP) — It was the 11-minute performance heard around the world. Madonna, Justin Bieber, BTS and Shakira each brought abridged hits to the World Cup’s first halftime show in a whirlwind performance Sunday just outside New York. And it has resulted in some noteworthy streaming bumps. Luminate, the industry data and analytics company that provides insight into changing behaviors across music listenership, examined streams of each song performed by each musician two days before the final (Friday and Saturday) and compared those figures to the final and the day afterward (Sunday and Monday.) They found: 1. Global streams of Justin Bieber's “Everything Hallelujah” more than doubled, rising 110% from 592,000 streams to 1.25 million. 2. Global streams of Madonna's “Music” rose 66%, from 193,000 streams to 321,000. 3.
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