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The Hindu·2 min read·medium

Madden NYC Launches in India

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Madden NYC Launches in India
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Steve Madden has launched its accessible fashion brand, Madden NYC, in the Indian market. The brand offers trend-driven women's footwear through a partnership with Reliance Brands Limited.

Why it matters

This launch highlights the growing demand for global fashion brands in India and the strategic expansion of international retailers into the region.

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Steve Madden's accessible fashion brand launches on 11 th August 2026, introducing trend-driven women's footwear inspired by the energy of New York City.

MUMBAI, India , Aug. 11, 2026 /PRNewswire/ -- Madden NYC, the accessible fashion brand from Steve Madden, will make its India debut on 11 th August 2026, launching with a women's footwear collection available online and at select retailers across the country. Inspired by the energy of New York City, the brand offers fashion-forward footwear for shoppers who embrace personal style on their own terms.

Designed for consumers who express their personal style with confidence, Madden NYC celebrates individuality through fashion-forward, easy-to-wear styles for every mood, moment and occasion.

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