Madden NYC Launches in India

Steve Madden has launched its accessible fashion brand, Madden NYC, in the Indian market. The brand offers trend-driven women's footwear through a partnership with Reliance Brands Limited.
Why it matters
This launch highlights the growing demand for global fashion brands in India and the strategic expansion of international retailers into the region.
Steve Madden's accessible fashion brand launches on 11 th August 2026, introducing trend-driven women's footwear inspired by the energy of New York City.
MUMBAI, India , Aug. 11, 2026 /PRNewswire/ -- Madden NYC, the accessible fashion brand from Steve Madden, will make its India debut on 11 th August 2026, launching with a women's footwear collection available online and at select retailers across the country. Inspired by the energy of New York City, the brand offers fashion-forward footwear for shoppers who embrace personal style on their own terms.
Designed for consumers who express their personal style with confidence, Madden NYC celebrates individuality through fashion-forward, easy-to-wear styles for every mood, moment and occasion.
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