Maaza® marks 50 years with Special Cover; Mango farmers felicitated on National Mango Day
Coca-Cola India and the Department of Posts have released a 'Special Cover' to commemorate the 50th anniversary of the fruit drink brand Maaza. The event also honored mango farmers involved in Project Unnati for their contributions to the brand's long-term success.
Why it matters
This highlights the intersection of corporate branding, government philatelic recognition, and agricultural sustainability in the Indian food processing sector.
The Special Cover, released by Shri Chirag Paswan, Hon'ble Union Minister of Food Processing Industries, and Department of Posts, celebrates India's enduring mango heritage
NEW DELHI, July 23, 2026 /PRNewswire/ -- India's homegrown billion-dollar fruit-based drink, Maaza® celebrates 50 years of bringing the authentic taste of Indian mangoes from orchards to millions of consumers. On National Mango Day, Coca-Cola India and the Department of Posts, Government of India, released a 'Special Cover' celebrating 50 years of Maaza®. The occasion also honoured mango farmers associated with Project Unnati by Anandana – The Coca-Cola India Foundation, recognizing the generations of farming communities whose contribution has helped preserve India's mango heritage and made Maaza®'s five-decade journey possible.
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