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Lululemon is appointing Athleta's CEO as its new president and chief product officer

Cris Tolomia
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Lululemon has appointed Maggie Gauger, the current CEO of Athleta, as its new president and chief product officer. Gauger brings over two decades of experience from Nike to this newly created leadership role.

Why it matters

This high-profile executive move signals a strategic shift for Lululemon as it looks to strengthen its product innovation and competitive positioning in the activewear market.

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Maggie Gauger, who also spent more than two decades at…

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