Lucid Motors just delayed its affordable EV. Now what?
Lucid Motors has delayed the launch of its affordable 'Cosmos' SUV to 2027 as part of a broader restructuring effort. The company is cutting costs and leadership roles to address quality issues and low demand.
Why it matters
The delay reflects the ongoing struggles of EV startups to balance innovation with mass-market production and financial sustainability.
Lucid Motors was just months away from releasing its most affordable electric vehicle yet, a crossover SUV called the Cosmos that was supposed to start under $50,000. But this week, the company pushed the release of the Cosmos back by almost a full year to the second half of 2027, part of an effort by its new CEO to avoid the quality problems that Lucid has suffered with its existing EVs.
It’s the latest setback for the company, which has struggled to find more than a niche customer base for its expensive, but technologically impressive, vehicles. And it’s one that CEO Silvio Napoli presented as necessary for the company to survive.
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