Loyalty Juggernaut Advances Responsible AI with ISO/IEC 42001 Certification

British Standards Institution certifies the AI management system governing GRAVTY®'s pioneering Agentic Systems portfolio.

PALO ALTO, Calif. , Sept. 25, 2026 /PRNewswire/ -- Global loyalty technology leader Loyalty Juggernaut today announced that it has achieved ISO/IEC 42001:2023 certification for its Artificial Intelligence Management System, which governs the development, deployment, oversight and continual improvement of AI capabilities within its GRAVTY® platform. The certified scope encompasses AI systems using supervised and unsupervised learning and large language models to support hyper-personalized engagement, fraud management, loyalty intelligence, autonomous decision-making and loyalty operations.

An internationally recognized management system standard, ISO/IEC 42001 provides a structured framework for managing AI-related risks while promoting responsible governance, transparency, accountability and security throughout the AI lifecycle.

Within this certified management system, GRAVTY® brings together six Agentic Systems designed to help loyalty programs continuously sense, analyze, decide, act and learn: