Low-budget films from YouTubers beat 'Star Wars' heavyweight at the box office - Fortune
Low-budget horror films created by YouTubers outperformed major studio releases like 'Star Wars' at the box office this weekend. The success of these films suggests a shifting trend in audience preferences toward independent, internet-native content.
Why it matters
This shift challenges the traditional dominance of legacy film franchises and highlights the growing commercial power of digital creators in the entertainment industry.
Young audiences turned out in droves to movie theaters around the country this weekend. It wasn’t for the big budget “Star Wars” movie , “The Mandalorian and Grogu, ” which fell sharply in its second weekend , however, but for a small budget horror from a 20-year-old first-time filmmaker that began on the internet.
The article reports on box office data and industry trends using objective financial figures and quotes.
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