Lovehoney’s ‘DND’ getaways reward couples for scrolling less in new campaign via CampaignLab

The idea is a direct response to new Lovehoney research revealing Aussies give their screens 12 times more attention than their partner, and many are more likely to stay up and scroll than opt for intimate moments such as having a proper conversation or initiating sex.

Run in partnership with Into The Wild Escapes, DND asks guests to screenshot their screen time on arrival and again when they leave. The bigger the drop, the bigger the discount. Each cabin swaps phones for a disposable camera and a journal, and every stay includes a Lovehoney Reconnect Kit valued at over $250, sent to the couple before arrival.