'Love & War' sparks Rs 300 crore distribution rights battle between major studios

Sanjay Leela Bhansali’s ‘Love & War’ is reportedly becoming a major point of interest in the film trade well ahead of its theatrical arrival. The period romantic war drama, featuring Ranbir Kapoor, Alia Bhatt and Vicky Kaushal, has apparently attracted multiple companies keen to secure its theatrical distribution rights.According to Variety India, reports suggest that negotiations are taking place around Rs 300 crore, the film’s business prospects have started making headlines even though its release is still months away.Major companies reportedly compete for distribution rightsAccording to Variety India, Dharma Productions, Zee Studios and Pen Marudhar are among the companies believed to be competing for the theatrical rights of ‘Love & War’. The reported discussions are centred around a deal worth approximately Rs 300 crore.The scale of interest can be attributed to several factors, including Bhansali’s reputation, the film’s ambitious setting and its unusual casting combination.