Louis Vuitton Unveils New Men’s Trunk Campaign for Spring 2027
Louis Vuitton has launched its Spring 2027 Men’s Trunk Campaign, featuring ambassador Callum Turner and creative direction by Pharrell Williams. The campaign highlights a collection of refined menswear essentials designed for the modern traveler.
Why it matters
It showcases the evolution of luxury fashion branding, emphasizing material quality and craftsmanship over overt logos.
Louis Vuitton has unveiled its Spring 2027 Men’s Trunk Campaign, the second edition of the house’s Trunk collection designed by Men’s Creative Director Pharrell Williams. Starring Louis Vuitton ambassador Callum Turner and photographed by Gregory Harris in New York City, the campaign presents a wardrobe centered on refined menswear essentials, elevated materials and a balance of traditional tailoring and contemporary comfort.
The campaign unfolds through a series of cinematic portraits and a short film following a business traveler during moments of leisure. Turner is shown playing chess, reading the news, relaxing with his dog, taking afternoon tea, practicing his golf putt and freshening up. The scenes frame the collection around the rituals of travel and the transition between professional obligations and personal time.
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