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CNN·3 min read·medium

Look of the Week: Zendaya’s nailing her ‘Odyssey’ press tour looks. Is anyone surprised?

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Bianca Betancourt
Look of the Week: Zendaya’s nailing her ‘Odyssey’ press tour looks. Is anyone surprised?
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Zendaya is receiving significant media attention for her fashion choices during the press tour for the film 'The Odyssey'. The article highlights her collaboration with stylist Law Roach and her ability to use red-carpet appearances to command public interest.

Why it matters

Zendaya's influence on fashion and pop culture demonstrates the power of celebrity branding and the evolving intersection of film promotion and high-end couture.

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How many times can one celebrate the sartorial prowess of Zendaya? If this week’s global press tour for the upcoming Christopher Nolan epic “The Odyssey” proves anything, it’s that the actor and all-around fashion muse is fully committed to the cause of glamour. The 29-year-old is the physical manifestation of the phrase too much fashion. She treats a ten-minute red carpet appearance with as much intensity and painstaking detail as she does her film and TV roles. Her outfits, put together with her longtime stylist and “image architect” Law Roach, intrigue and command attention, and can challenge what you think you really know about fashion. Now, 17 years into her career, Zendaya is synonymous with red-carpet near perfection.

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