London hospitality's high hopes for 2026 World Cup
London's hospitality sector is preparing for a significant boost in business during the 2026 World Cup. Pubs are seeing a surge in advance bookings and the government has extended licensing hours to accommodate fans.
Why it matters
Major sporting events provide a measurable economic stimulus to local service industries, particularly in urban centers.
Share Save Add as preferred on Google Alice Bhandhukravi London Getty Images Pubs were popular venues for watching the football during Euro 2024 The World Cup may be taking place in North America, but in London, the capital s hospitality sector is hoping for an uplift in sales.
The article reports on economic projections and government policy without taking a political stance.
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