London Fashion Week activations: Saul Nash, Max&Co, Guess

London Fashion Week may now be over for another season but two key statistics the British Fashion Council released showed that 89% of London adults were aware of it and more than 80% of 18–24-year-olds have engaged with it. And that was as much to do with brand activations around London as with what was happening on the runways. Saul NashFor instance, Saul Nash’s city-wide billboard partnership with BuildHollywood saw the brand with 37 sites spanning London during fashion week.