Local Businesses Pushed to Find Markets Beyond Local Borders
Namibian government officials have launched an Exporters' Guide to help local businesses and MSMEs expand into international markets. The initiative aims to boost economic growth and job creation by providing practical trade intelligence and regulatory guidance.
Why it matters
This initiative is crucial for Namibia's economic diversification and its goal to significantly increase export value by 2030.
Namibian businesses are being pushed to look beyond the local market for customers as the government seeks to increase exports.
Ministry of International Relations and Trade Executive Director Ndiitah Nghipondoka-Robiati made the remarks at the launch of Namibia’s first Exporters’ Guide in Windhoek on 1 October.
Saying businesses need practical trade information to turn market access into actual commercial activity.
Nghipondoka-Robiati said Namibia’s domestic market of about 3.2 million people makes it necessary for businesses to look beyond the country’s borders and compete in wider markets.
She said sustained economic expansion and business growth depend on Namibia’s ability to integrate local producers into regional and global value chains.
Nghipondoka-Robiati explained that businesses need trade intelligence to turn trade agreements into commercial transactions, while many MSMEs still face difficulties with export procedures, technical standards, documentation, customs regulations, transport logistics and verifying foreign buyers.
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