Local brands, DIY activities: Bugis Street Level 2 is back after revamp
Bugis Street in Singapore has revamped its second floor into an experiential retail zone called 'Somewhere @ Bugis Street'. The space features local brands, interactive workshops, and creator-focused amenities to attract a younger demographic.
Why it matters
This reflects broader trends in retail real estate shifting toward experiential shopping to compete with e-commerce.
Following a revamp, it appears Bugis Street Level 2 is back and better than ever.
The second floor of the popular shopping destination has been transformed into a new experiential zone featuring a mix of retail and interactive spaces to cater to a younger crowd.
At the forefront of this revamp is Somewhere @ Bugis Street — a "retail playground" for the next generation which offers experiences such as thrifting, hands-on workshops, and creative sessions, said Bugis Street in a media release on July 24.
Amenities such as an exclusive lounge, podcast rooms, open-deck turntables and creator spaces are also available at this concept, which is a collaboration with Invade.
Somewhere @ Bugis Street will also host a large-scale market every weekend.
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