Loblaw CEO apologizes to 2 million shoppers for personal data hack, offers free credit monitoring

Loblaw CEO Per Bank has apologized to two million customers following a data breach that exposed personal information. The company is offering two years of free credit monitoring to those affected by the unauthorized system access.
Why it matters
Large-scale data breaches highlight the ongoing vulnerability of consumer information in major retail and loyalty program databases.
Brampton, Ont.-based Loblaw operates about 2,500 stores nationwide under its namesake Loblaws banner, as well as numerous sub-brands including No Frills, Real Canadian Superstore, Zehrs and Fortinos.
In March, Loblaw announced that unauthorized activity took place "in certain Loblaw technology systems" around Feb. 23. In an email this week to impacted customers, the company says its internal investigation found an "unauthorized third party" accessed certain personal information.
"We know you trust us to protect your information, and we take that responsibility seriously," Loblaw CEO Per Bank states in the email seen by CBC News. "We're sorry for the concern this may cause, and are committed to supporting you and helping protect your information."
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