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The Hindu·2 min read·medium

Livpure Introduces Allura Premia Ultra Powered by ClearDrop Technology, Setting a New Benchmark in Water Purification

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Livpure Introduces Allura Premia Ultra Powered by ClearDrop Technology, Setting a New Benchmark in Water Purification
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Livpure has launched the Allura Premia Ultra water purifier, which utilizes proprietary ClearDrop Technology to filter modern contaminants like PFAS, microplastics, and pesticides. The product is marketed with a 2.5-year maintenance-free promise to appeal to health-conscious consumers.

Why it matters

As awareness of emerging chemical contaminants in drinking water grows, this product represents a shift in consumer demand toward advanced, science-backed home filtration solutions.

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Allura Premia Ultra combines ClearDrop Technology with a 2.5-year maintenance-free proposition to deliver advanced protection against modern contaminants

NEW DELHI , July 15, 2026 /PRNewswire/ -- Livpure, one of India's leading home wellness brands, today announced the launch of Allura Premia Ultra, its latest water purifier powered by proprietary ClearDrop Technology. Designed to address modern contaminants such as Pesticides, Forever Chemicals (PFAS), Microplastics and Uranium, along with everyday water impurities, Allura Premia Ultra marks a significant advancement in home water purification. With a 2.5-year maintenance-free proposition, the new water purifier is designed to offer consumers long-lasting performance and greater convenience.

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