Live updates of iPhone 18 Pro and Max
Apple has unveiled its first foldable smartphone, the iPhone Duo, alongside the iPhone 18 Pro and updated wearable devices. The company is also transitioning to in-house C2 modem technology to reduce reliance on Qualcomm.
Why it matters
This launch marks a significant shift in Apple's hardware strategy and competitive positioning in the premium foldable smartphone market.
Apple saved the best for last at its biggest launch event of the year on Wednesday , unveiling the foldable iPhone Duo.
CEO John Ternus made his big debut, unveiling the iPhone 18 Pro, Airpods 5 and Apple Watch Series 12 before getting to the Duo, the company's first foldable iPhone.
Apple showcased a new set of colors for the iPhone 18, which comes in glacier and burgundy, following in the success of last year's electric Cosmic Orange colorway.
Customers are looking at a premium price for Apple's latest devices, with the iPhone 18 Pro and Max getting a $100 hike over last year's models. The foldable Duo starts at $1,999.
The company raised prices on Macs and iPads over the summer as memory and storage costs have soared.
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