Live updates of iPhone 18 Pro and Max

Apple saved the best for last at its biggest launch event of the year on Wednesday , unveiling the foldable iPhone Duo.

CEO John Ternus made his big debut, unveiling the iPhone 18 Pro, Airpods 5 and Apple Watch Series 12 before getting to the Duo, the company's first foldable iPhone.

Apple showcased a new set of colors for the iPhone 18, which comes in glacier and burgundy, following in the success of last year's electric Cosmic Orange colorway.

Customers are looking at a premium price for Apple's latest devices, with the iPhone 18 Pro and Max getting a $100 hike over last year's models. The foldable Duo starts at $1,999.

The company raised prices on Macs and iPads over the summer as memory and storage costs have soared.