Lisa McGowan pays herself €1.9m for 2025
Fashion entrepreneur Lisa McGowan paid herself €1.9 million in 2025, a reduction from her previous year's record pay package of over €3 million. Her company, Lisa's Lust List Ltd, returned to profitability following the adjustment in executive compensation.
Why it matters
The report provides insight into the financial performance and executive compensation structures of successful social media-driven businesses.
Tullamore-based fashion entrepreneur and social media influencer Lisa McGowan paid herself a bumper pay package of €1.9m last year.
New accounts filed by Ms McGowan's Lisa's Lust List Ltd show the company returned to profit last year to record a post tax profit of €419,268 for 2025.
The firm returned to profit after Ms McGowan cut her own pay package by more than €1.16m in 2025 from a record pay package of €3.063m in 2024 - made up of €2.67m in emoluments and €384,002 in pension contributions.
Last year, Ms McGowan's pay package was made up of €1.51m in emoluments and €384,002 in pension contributions.
The pay of €1.51m for the 54 year old businesswoman equates to average pre-tax pay of €29,172 per week or €4,167 per day for 2025.
Get smarter about the news
Sign up free for a feed built around what you actually care about, Dive Deeper research on any story, and the full text of every article.
Create free accountAlready have an account? Sign in