Lip plumpers, collagen and more: How is Ozempic boosting a new beauty market
The rise of GLP-1 weight-loss drugs like Ozempic is creating a new market for beauty and nutrition products designed to address side effects like skin elasticity loss. Companies are pivoting to offer collagen supplements and firming skincare to meet this demand.
Why it matters
This illustrates how pharmaceutical trends can create secondary economic booms in unrelated sectors like beauty and consumer goods.
Weight-loss drugs such as Ozempic are changing more than just consumers’ waistlines, also reshaping the beauty industry. As the use of GLP-1 medicines including Ozempic and Mounjaro grows, companies are racing to cash in on the new needs emerging among users.From protein-rich foods and drinks and collagen supplements to face fillers and plumping make-up, brands across the beauty and nutrition sectors are rolling out products aimed at consumers dealing with the effects of rapid weight loss.GLP-1 medicines are prescription drugs used to treat type 2 diabetes and support weight loss. Their use can result in rapid loss of body fat, along with distinct reductions in protein and fibre, prompting companies to develop products that can help fill these nutritional gaps.Emerging beauty gapsThe beauty industry is also seeing opportunities in the changes linked to rapid weight loss.
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