LinkedIn pros have found a new key to getting opportunities: selfies
LinkedIn users are increasingly using selfies and unscripted videos to build their professional brands and secure career opportunities. This shift is driven by a desire for authenticity in an era where AI-generated content makes polished, text-based posts feel less personal.
Why it matters
This reflects a broader cultural shift in professional networking where personal branding and human connection are becoming more valuable than traditional, formal corporate communication.
Courtesy of Arielle Berlinsky and Tara Crymble LinkedIn creators are finding career success by posting work selfies and videos on the platform. AI's impact on LinkedIn is making authentic, personal posts more effective than polished content. LinkedIn launched a Next Gen Voices program to help young creators connect and grow their careers. Your next career opportunity could start with your front-facing camera. For some LinkedIn creators , selfies and unscripted videos are opening doors that career updates alone did not — from speaking invitations to a new job. Three LinkedIn professionals told Business Insider that what used to be awkward on a platform where your boss, colleagues, and potential employers are watching is becoming the new norm that those looking to stand out may need to adapt to.
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