'Likes have replaced work'
Pakistani actor Mohammad Ahmed has criticized the rise of toxic online culture, where individuals seek viral fame by insulting others rather than focusing on professional work. He argues that social media has incentivized negativity as a shortcut to popularity.
Why it matters
This highlights the growing global concern regarding the impact of social media algorithms on professional ethics and interpersonal behavior in the entertainment industry.
--> Home Life & Style 'Likes have replaced work' Actor, writer Mohammad Ahmed slams online culture of viral criticism
facebook --> twitter --> whatsup --> linkded --> email MORE (3) Messenger Whatsapp --> KARACHI: Pakistani actor and writer Mohammad Ahmed has criticised what he described as the growing trend of seeking online fame by attacking others instead of focusing on meaningful work, saying social media has turned criticism into a shortcut to popularity.
In a video message, the actor used satire to question the mindset of people who, according to him, resort to insulting colleagues and public figures to gain attention when they are struggling professionally.
"If you don't have a job, people think you're a failure," he said, before sarcastically suggesting that the easiest way to become relevant is to "start saying bad things about others" because it brings likes, views and viral videos.
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