'Likely to mislead': FSSAI bars Dabur from selling products with '100%' guarantee claims
The FSSAI has ordered Dabur India to stop using '100%' claims on various food products, citing that such labeling is ambiguous and misleading to consumers. The regulator also noted unauthorized use of organic logos and has demanded an action taken report within 15 days.
Why it matters
This enforcement action highlights stricter regulatory oversight on food labeling and consumer protection standards in India's fast-moving consumer goods sector.
The Food Safety and Standards Authority of India (FSSAI) has prohibited Dabur India from selling several food products carrying "100 per cent" claims, saying such labelling are "ambiguous, unverifiable" and "likely to mislead consumers".In a post on social media on Monday, the food regulator said it had issued a prohibition order to Dabur India Ltd over the sale of products carrying claims such as "100 per cent Natural", "100 per cent Pure", "100 per cent Purity Guaranteed", "100 per cent Organic" and "100 per cent Tender Coconut Water".The products covered under the order include honey, cow ghee, edible oils, apple cider vinegar, virgin coconut oil, sesame oil, coconut water, coconut milk and other food items.According to the FSSAI, the use of such claims violates the Food Safety and Standards (Advertising & Claims) Regulations, 2018, as they are "ambiguous, unverifiable and likely to mislead consumers.""Food products being sold on the company's…
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