Lidl overtakes Morrisons to become fifth largest supermarket in Great Britain
German discount supermarket chain Lidl has surpassed Morrisons to become the fifth-largest grocer in Great Britain. This shift is attributed to an 8.8% increase in sales as consumers prioritize cost-saving measures amid economic pressures.
Why it matters
The shift highlights changing consumer behavior and the growing influence of discount retailers in the UK grocery market due to the cost-of-living crisis.
German-owned discounter’s sales rise 8.8% year on year as households seek ways to keep bills down Lidl has overtaken Morrisons to become the fifth largest grocer in Great Britain as its sales were powered ahead by households seeking to keep a lid on their weekly bills. The German-owned discounter increased its sales by 8.8% year on year – making it the fastest-growing store-based grocer – to hit a record high market share of 8.6% over the 12 weeks to 17 May, according to figures from the market analysts Worldpanel by Numerator. Continue reading...
The report is a straightforward business news update based on market data from industry analysts.
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