Levi’s sues Australian clothing brand Globe over ‘blatant copying’ of tabs on pockets
Levi Strauss & Co. has filed a lawsuit against Australian brand Globe, alleging trademark infringement regarding the use of pocket tabs on clothing. Levi's claims this 'blatant copying' causes irreparable damage to its brand reputation.
Why it matters
Trademark litigation is a critical tool for global fashion brands to protect their intellectual property and maintain market exclusivity.
Levi’s alleges it has lost sales and faced ‘incalculable and irreparable damage to [its] goodwill, reputation and standing with consumers’, court filings in California show. Photograph: Sean Gallup/Getty Images View image in fullscreen Levi’s alleges it has lost sales and faced ‘incalculable and irreparable damage to [its] goodwill, reputation and standing with consumers’, court filings in California show. Photograph: Sean Gallup/Getty Images Business Levi’s sues Australian clothing brand Globe over ‘blatant copying’ of tabs on pockets Denim giant claims trademarked design has been copied by S-Double, which was founded in 2008 by Shawn Stussy and is owned by the Melbourne-based clothing company
The article presents the legal claims of the plaintiff while identifying the defendant, maintaining a neutral reporting style.
Get smarter about the news
Sign up free for a feed built around what you actually care about, Dive Deeper research on any story, and the full text of every article.
Create free accountAlready have an account? Sign in