Letterboxd Is Doing Something Super Geeky for 'The Odyssey'
Letterboxd is introducing a new feature allowing users to log specific film formats, starting with Christopher Nolan's upcoming movie 'The Odyssey'. This follows a trend of directors encouraging fans to experience films in premium formats like 70mm IMAX.
Why it matters
It reflects the growing influence of digital platforms on film consumption habits and the 'eventization' of cinema.
Tickets for The Odyssey went on sale last week, and it created quite a stir . The main reason is that only a select number of theaters in the entire world will be playing the film in the director s preferred format: 70mm IMAX, and supply did not meet demand. However, the film is being released in a ton of other premium formats too , and now, to celebrate, everyone s favorite movie tracker, Letterboxd , is allowing users to do something it has never done before.
The article reports on a tech feature update for a social platform without political bias.
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