'Let's not talk about money': Retired local actress Cherie Lim wants to convey positive messages in Cassandra See's new microdrama
Retired actress Cherie Lim is returning to acting in a 100-episode comedy microdrama titled 'BingBingBiangBiang Kopidiam'. She is participating without pay, emphasizing the project's focus on fun and positive messaging.
Why it matters
Reflects trends in local content creation and the shift toward microdrama formats in the entertainment industry.
When Cassandra See first approached long-time friend Cherie Lim about the concept of the microdrama BingBingBiangBiang Kopidiam, the latter agreed to act in it immediately.
"No convincing was needed. Cassandra said why not we just do something fun to make everyone laugh, and I replied, 'Why not?'," the local former model-actress, who is wife to Singaporean billionaire Peter Lim, told AsiaOne in an interview recently.
The series will be produced by Bing Bing Biang Biang Squad, a live commerce channel founded by local actors Cassandra, Jason Oh and Constance Song.
Cherie, 56, is performing in the microdrama without payment and shared that the series didn't have a sponsor at the time of their discussion.
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