Lepakshi assigns QR codes to eight handicraft products in Andhra Pradesh
The Andhra Pradesh Handicrafts Development Corporation has introduced QR codes for eight iconic handicraft products to provide detailed information about artisans and cultural history. This initiative aims to curb counterfeits and promote the state's traditional crafts internationally.
Why it matters
Demonstrates the use of digital technology to preserve cultural heritage and protect the economic interests of traditional artisans.
The A.P. Handicrafts Development Corporation (Lepakshi) has assigned QR codes to the wide variety of handicrafts made in Andhra Pradesh. It is the first-of-its-kind initiative in the country taken up on an the advice of Deputy Chief Minister K. Pawan Kalyan, according to an official release.
The QR code system is aimed at bringing international recognition to Andhra Pradesh’s handicrafts, and it will make full details of every artefact and art form, duly including information about the artisans, the item’s history, cultural significance, raw materials used, manufacturing time, dimensions etc., available to the buyers. Whether the product has a Geographical Indication (GI) tag or One District-One Product (ODOP) recognition can also be known.
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