Lenovo Powers Esports World Cup 2026 as Founding Partner
Lenovo has been named a Global Founding Partner for the 2026 Esports World Cup in Paris, providing hardware for the tournament's arenas and broadcast operations. The event will feature over 2,000 players competing for a $75 million prize pool.
Why it matters
This partnership highlights the growing commercial integration between major hardware manufacturers and the professional esports industry.
The Esports Foundation (EF) and Lenovo have announced an expanded partnership, with Lenovo now serving as a Global Founding Partner of the Esports World Cup 2026 (EWC). The tech giant will supply its Legion gaming hardware across the tournament’s arenas, training facilities, and broadcast operations.
EWC 2026 marks the first time the event will be held in Paris, running from July 6 to August 23. The seven-week tournament will host more than 2,000 players and 200 esports clubs from over 100 countries, competing across 24 games and 25 tournaments for a prize pool exceeding $75 million.
As part of the deal, players will compete on Legion Tower 7i and Tower 5i desktop PCs paired with Legion monitors. Lenovo’s hardware will also be present in broadcast studios, festival zones, and fan areas throughout the event, with Legion laptops, tablets, and peripherals available for attendees to try.
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