LEGO Ideas Challenges Fans to Create Star Wars and Marvel Mash-Ups
LEGO Ideas has launched a fan challenge inviting users to create mash-ups between Star Wars and Marvel characters, vehicles, and scenes. This event coincides with the upcoming 'Star Wars x Marvel: Hope Assembles' crossover story written by Kevin Smith.
Why it matters
This represents a significant cross-brand marketing event for two of the world's largest entertainment franchises, leveraging fan engagement to drive interest in new content.
Actor, director, and Marvel Comics writer Kevin Smith couldn’t be more delighted to get to play in the worlds of Marvel and Star Wars in the historic crossover event Star Wars x Marvel: Hope Assembles launching in January, the first-ever story combining the Star Wars galaxy and the Marvel Comics universe. Smith’s storytelling will unite the Avengers and Spider-Man with heroes like Luke Skywalker, Princess Leia, Han Solo, and Chewbacca, to take on the ultimate villain alliance between Doctor Doom, Darth Vader, and the Galactic Empire.Today, LEGO Ideas announced a new fan challenge during the Marvel Comics - House of Ideas panel featuring Kevin Smith. Inviting fans of both franchises to suggest their own epic mash-ups, the LEGO Ideas challenge is open to submissions in three categories: Character Fusion, Vehicle Fusion, and Scene Fusion.
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