Legal AI startup Spellbook hired a new CMO — and she has strong opinions on avoiding 'creepy' AI marketing
Legal AI startup Spellbook has appointed Meltem Kuran-Berkowitz as its new Chief Marketing Officer, who advocates for avoiding 'creepy' AI marketing that impersonates human communication. She aims to help Spellbook reach $100 million in revenue this year, leveraging its recent $50 million Series B funding and $40 million debt facility.
Why it matters
This hiring highlights the growing importance of ethical considerations in AI marketing, especially within the booming legal tech sector, and signals Spellbook's strategic focus on responsible AI adoption as it scales.
Meltem Kuran-Berkowitz has joined Spellbook as its chief marketing officer. Meltem Kuran Berkowitz Legal AI startup Spellbook has appointed Meltem Kuran-Berkowitz as its CMO. Kuran-Berkowitz wants Spellbook's marketing to help it hit the $100 million mark. Spellbook is embracing AI, but she draws the line at using it to impersonate human communication. The new CMO of a legal tech startup has a message for marketers: Stop using AI to pretend to be human. Spellbook, which offers AI tools for drafting and analyzing legal contracts, exclusively told CMO Insider that it had appointed Meltem Kuran-Berkowitz as its chief marketing officer. She is taking the top marketing role full time after a brief stint freelancing for the company. Kuran-Berkowitz previously spent five and a half years as head of growth at the payroll and workforce platform Deel, overseeing the company's growth to $1 billion in annual recurring revenue.
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