LeBron James’ Mercedes-Maybach collaboration: What’s the latest update?
NBA star LeBron James has collaborated with Mercedes-Maybach to design a custom vehicle, with a near-identical version being auctioned for charity. Proceeds from the auction will benefit the LeBron James Family Foundation's community work in Akron.
Why it matters
The partnership demonstrates how high-profile athletes leverage luxury brand collaborations to fund philanthropic initiatives.
LeBron James, the former Los Angeles Lakers’ icon, has been passionate about improving things in his hometown as he continues to work for it. Ahead of the new season, LeBron James has partnered with Mercedes Maybach to raise more funds for his community in Akron and now, there is an update on it.LeBron James’ collaboration with Mercedes Maybach has an update ahead of the new seasonA few hours ago, the LeBron James Family Foundation made a social media post about partnering with Mercedes Maybach. The post read as, “Meet the near-identical twin of LeBron James’s one-off Mercedes-Maybach S-Class. Individualised by LeBron and finished through MANUFAKTUR Made to Measure, it heads to auction at @retromobile_nyc on November 20th in partnership with @goodingandcompany, with proceeds to benefit the @ljfamfoundation.”The post added, “Get up close with every detail.
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