Leaked presentation reveals David Ellison's top streaming priorities for Paramount+
Paramount+ is planning a series of technical upgrades to its streaming platform, including micro dramas, vertical podcast clips, and free ad-supported content. These initiatives are part of CEO David Ellison's strategy to improve the company's competitive standing ahead of a potential merger with Warner Bros. Discovery.
Why it matters
As the streaming market consolidates, legacy media companies are aggressively pivoting to tech-forward features to retain subscribers and compete with giants like Netflix and Disney.
Paramount Skydance is upgrading its namesake streamer under CEO David Ellison. Eric Thayer/Getty Images; Kristina Bumphrey/Variety via Getty Images Paramount+ is planning to add a slew of new features, according to a leaked internal presentation. The streaming service is slated to get micro dramas, vertical podcast clips, and more free content. David Ellison's company is boosting its streaming tech ahead of its planned WBD merger. Paramount Skydance isn't waiting around for its planned merger with Warner Bros. Discovery to bolster its flagship streaming service. Paramount's streaming leaders have told employees that they're planning major upgrades to Paramount+ in the coming weeks.
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