Leaked memo reveals Skydance's new advertising leadership after the Paramount-WBD merger
Skydance has announced a new leadership structure for its unified advertising division following its $110 billion merger with Paramount and Warner Bros. Discovery. The team, led by Chief Revenue Officer Jay Askinasi, aims to streamline operations across the combined portfolio of media assets.
Why it matters
This restructuring signals the integration strategy for one of the largest media conglomerates in the world, impacting how major advertising inventory is managed across platforms like HBO, CNN, and Paramount+.
Skydance announced new leadership in its ad business in a memo to staff. Adam Gray/Getty Images Skydance announced new leadership for its ad business weeks after the Paramount-WBD merger. In a memo to staff, Jay Askinasi, chief revenue officer for advertising, named the leadership team. The announcement was the latest leadership shake-up following the merger earlier this month. Skydance has announced new leadership for its combined advertising business following the Paramount-Warner Bros. Discovery merger , according to a memo viewed by Business Insider. Jay Askinasi, Skydance's chief revenue officer for advertising, outlined the new leadership structure for the "unified Skydance Advertising organization." Following the completion of the $110 billion merger this month, Skydance's portfolio includes Paramount and Paramount+, Warner Bros., HBO and HBO Max, CBS, CNN, and more.
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