Lazada Gmarket: Singapore shoppers buy more Korean goods
Singaporean consumers are increasingly purchasing South Korean goods through a partnership between Lazada and Gmarket. The platform offers a localized shopping experience, leading to significant spikes in order values during major sales events.
Why it matters
This trend illustrates the growing success of cross-border e-commerce partnerships in Southeast Asia and the high demand for Korean consumer products in the region.
The Gmarket storefront on the Lazada app houses more than 800,000 products from South Korea. Items are priced in Singapore dollars and come with English listings.
Listen Summarise Singapore shoppers are the highest spenders in South-east Asia on Korean products via Lazada's partnership with South Korea's Gmarket. The Gmarket storefront on Lazada offers over 800,000 Korean products with prices in Singdollars and listings in English. This partnership allows Korean sellers to enter South-east Asian markets quickly and test demand with minimal investment, aiming to build repeat customers and long-term business growth. AI generated
SINGAPORE – Singapore shoppers have been getting their fix of K-beauty and other South Korean products at home – no air ticket, currency conversion or hangul translation app required.
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