Large Road Presence, Small Sales: Breaking Down The Big-Bike Market In India

The article analyzes India's big-bike market, noting that despite their visibility, motorcycles above 350cc constitute only 1.4% of total sales. It details market shares for various engine segments and highlights the impact of GST rates on manufacturers' strategies, with sub-350cc bikes dominating due to lower taxes.
Why it matters
This analysis provides insights into consumer preferences and market dynamics in India's two-wheeler sector, revealing how tax policies significantly shape manufacturing and sales strategies for major automotive brands.
The Gurugram hit-and-run case, in which a woman motorist was allegedly chased, struck and dragged by a vehicle, has reignited concerns over road safety and aggressive driving on India's roads. As the incident sparked widespread outrage online, it also renewed discussions around the growing visibility of high-performance vehicles in public spaces and on social media. Despite the attention they command, premium motorcycles remain a tiny part of India's two-wheeler market, with bikes above 350cc accounting for only about 1.4 per cent of total sales.More than 2 crore two-wheelers were sold in India in 2025-26, including 1.3 crore motorcycles, 81.2 lakh scooters and 5.2 lakh mopeds. Of the motorcycles sold during the year, 72.9 per cent were below 125cc, while another 15.6 per cent fell in the 125cc-200cc category. Motorcycles in the 200cc-350cc segment accounted for 10.1 per cent of sales.
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