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HiConsumption·2 min read·medium

Lamborghini Drenched 99 Revuelto Supercars in the Miura's Original 1966 Palette

R
Ryan Calder
Lamborghini Drenched 99 Revuelto Supercars in the Miura's Original 1966 Palette
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Lamborghini is releasing a 99-unit special edition of the Revuelto supercar to celebrate the 60th anniversary of the iconic Miura. The vehicles feature heritage-inspired color palettes and interior designs while maintaining the high-performance hybrid powertrain of the standard Revuelto.

Why it matters

The release highlights the luxury automotive industry's strategy of using heritage branding to maintain exclusivity and demand for high-end performance vehicles.

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When the Miura debuted in 1966, its transversely mounted V12 and ultra low silhouette pretty much wrote the supercar rulebook right there on the spot. And every mid-engined Lamborghini flagship since, from the Countach through the Aventador, has been living in its shadow.

Now, with the icon’s 60th birthday upon us, Sant’Agata is celebrating the only way it knows how. Meet the Revuelto Miura 60° Homage, a 99-unit special edition of the brand’s V12 hybrid flagship.

Lamborghini pulled this exact move in 2016, when 50 Aventador Miura Homages marked the 50th anniversary. The playbook hasn’t changed much, and honestly, it didn’t really need to.

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