Labour Party reveals its 2026 campaign slogan
The New Zealand Labour Party has launched its 2026 election campaign with the slogan 'Better starts now.' Party leader Chris Hipkins faces declining poll numbers while the opposition National Party criticizes the slogan as a confession of past failures.
Why it matters
This marks the official start of the New Zealand election cycle, highlighting the political tension and economic debates surrounding government debt and taxation.
Labour has unveiled its 2026 campaign slogan: 'Better starts now.'
Leader Chris Hipkins made the announcement at a suburban home in Christchurch after taking a tumble in the latest poll .
The party has been repeating ad nauseum its focus on "jobs, health, homes and the cost of living" for the coming election campaign.
The announcement follows the latest RNZ-Reid Research poll showing Opportunity in a kingmaker position, and Labour down 1.8 points to its lowest result since the election.
Hipkins' preferred prime minister ratings also fell 2.6 points to 21.3 - leaving the opposition leader in the lead over National's Christopher Luxon but the gap narrowing with Luxon falling just 0.1 points to 19.9 percent.
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