Kylie Jenner's debut at Victoria's Secret Fashion Show in $50m bra sparks mixed reaction
Kylie Jenner's appearance in the Victoria's Secret Fashion Show wearing the $50 million Fantasy Bra has triggered a debate about the evolution of modeling. While some praise the marketing strategy for generating engagement, others criticize the brand for prioritizing celebrity status over traditional modeling expertise.
Why it matters
The event highlights a shift in luxury marketing where legacy brands increasingly rely on social media influencers to maintain relevance with younger audiences.
Image source, Getty Images Image caption, The Fantasy Bra has historically been worn by supermodels
Reality TV star Kylie Jenner has sparked mixed reaction after making her Victoria's Secret Fashion Show debut in a $50m (£37m) bra.
The make-up mogul surprised the crowd at the lingerie giant's annual show on Sunday while wearing the famed Fantasy Bra, which was made of 18-carat gold and 4,410 diamonds, according to the designer.
The Fantasy Bra has been a key feature of the show over the years and wearing it is typically seen as an honour and defining moment for the chosen model.
The Kardashians star, 29, being selected to wear the piece delighted some fans, while many others criticised the brand for not giving the opportunity to a veteran supermodel.
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