Kylie Jenner drops her first-ever fragrance trio, shop now
Kylie Jenner has launched her first-ever fragrance collection, titled 'Mood Stones,' exclusively at Ulta. The trio features three distinct scents designed to capture different moods and personalities.
Why it matters
This launch represents a significant expansion of Jenner's beauty empire into the fragrance market, leveraging her massive social media influence to drive retail sales.
Hear this story Kylie Jenner has launched her first-ever perfume trio, the Mood Stones collection. The new fragrance line is available for purchase now exclusively at Ulta. The collection features three distinct scents: Cashmere Muse, Blush Wood, and Velvet Brew. Jenner designed the trio to be unique and capture different moods and energies. Kylie Jenner is expanding her fragrance lineup with her first-ever perfume trio and beauty lovers can shop the collection now at Ulta .
The Mood Stones collection officially launched today, Sunday, Aug. 2 , introducing three distinct scents designed to capture different moods, energies and personalities.
In an Instagram video sharing details about the launch, Jenner explained that she wanted the trio to stand apart from her previous fragrance releases.
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