Kylie Jenner Debuts on the Victoria’s Secret Runway in its $50 Million Fantasy Bra - Vogue
Kylie Jenner debuted the $50 million Victoria's Secret Fantasy Bra on the brand's runway. The event marked a high-profile return for the iconic piece of jewelry.
Why it matters
The collaboration highlights the intersection of celebrity culture, high-end fashion, and brand marketing strategies.
For the return of Victoria’s Secret’s pricey and gemstone-encrusted Fantasy Bra—the first time the brand has put it on its runway since 2018—team VS needed a model who is not merely of the moment, but transcends it. They got just that with Kylie Jenner, the reality TV star-turned-beauty entrepreneur, who, with 380 million followers on Instagram, is one of the most popular personalities on the platform. Jenner, 29, stepped out onto the catwalk wearing a gauzy mini skirt, clear heels, and white feathered wings—but it was ultimately the Fantasy Bra that was the center of attention.
Get smarter about the news
Sign up free for a feed built around what you actually care about, Dive Deeper research on any story, and the full text of every article.
Create free accountAlready have an account? Sign in