Kylian Mbappé teams up with Hublot for limited-edition luxury watch
Luxury watchmaker Hublot has released a limited-edition timepiece in collaboration with French football star Kylian Mbappé. The watch, limited to 200 pieces, features design elements reflecting Mbappé's career and personal mantra.
Why it matters
This highlights the growing trend of high-end luxury brands leveraging the personal branding of global athletes to drive exclusive, high-value product sales.
Kylian Mbappé now has a watch with his name on it. Hublot launched the Big Bang Reloaded Kylian Mbappé at Watches & Wonders in Geneva in April 2026, and only 200 pieces will ever exist. It is the first limited edition the Swiss brand has built around the France captain, who has been a Hublot ambassador since 2018. The release also fits a larger pattern. Mbappé is steadily building a business life beside his football career, and a luxury watch is a neat way to see how far that has gone.What is the Hublot Big Bang Reloaded Kylian Mbappé watch?The watch is a 44 mm chronograph built on Hublot's Big Bang shape. Its case mixes polished and microblasted white ceramic with 18K King Gold, the brand's own gold alloy. King Gold appears on the pushers, the crown and the bezel screws, which stops the white case from looking flat.
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