Kunle Afolayan Shares Why Nigerian Filmmakers Are Now Rushing to YouTube
Filmmaker Kunle Afolayan explains that Nigerian filmmakers are increasingly prioritizing YouTube for distribution due to the favorable exchange rate of the dollar against the naira. While YouTube lacks the prestige of major streaming services, it offers a more accessible and profitable revenue stream for local producers.
Why it matters
This highlights the economic impact of currency devaluation on the creative industries in emerging markets.
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Kunle Afolayan has spoken candidly about one of the most talked-about shifts in Nollywood distribution, and his explanation comes down to one thing: the dollar.
The award-winning filmmaker and actor made these remarks during a conversation with former Minister of Finance Kemi Adeosun on the Nidacity podcast, published on YouTube on Tuesday, September 8, 2026.
Kunle Afolayan explains the growing shift of Nigerian filmmakers and Nollywood content to YouTube. Photo: kunleafo Source: Instagram The discussion centred on where Nigerian filmmakers are choosing to place their content and the economic thinking behind those decisions.
Kunle Afolayan was clear that YouTube does not compete with platforms like Netflix or Amazon Prime in terms of earning potential.
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