Kudumbashree records ₹2.78 crore Onam turnover in Keralam’s Kollam
Kudumbashree, a women's empowerment program in Kerala, generated ₹2.78 crore in revenue during the Onam festival season. The initiative involved thousands of entrepreneurship and farming units selling traditional goods and food products across the Kollam district.
Why it matters
This highlights the economic impact of community-based entrepreneurship programs on local festive markets and rural livelihoods.
Kudumbashree has reported strong revenue growth during Onam season, recording a total turnover of ₹2.78 crore through its ‘Onam with Kudumbashree’ initiative in Kollam district. The revenue was generated through 146 Onam trade fairs organized across various Community Development Societies (CDS) and at the district level. This marks an increase of ₹8.49 lakh in sales compared to the previous year. A total of 4,598 Kudumbashree entrepreneurship units and 2,953 Joint Liability Group (JLG) farming units actively participated in the Onam markets.
The trade fairs offered a wide array of goods, including traditional snacks, food products, pickles, curry powders, flour, millet items, bakery goods, handloom products, clothing, coconut oil, honey, soaps, and toiletries. Fresh local vegetables grown by JLG farmers and various flowers cultivated specifically for Onam saw high demand from shoppers looking to prepare traditional Onam feasts and pookalams.
Get smarter about the news
Sign up free for a feed built around what you actually care about, Dive Deeper research on any story, and the full text of every article.
Create free accountAlready have an account? Sign in