KSTDC to launch ‘Mayura Ruchi on Wheels’ at major tourist destinations
The Karnataka State Tourism Development Corporation is launching 'Mayura Ruchi on Wheels,' a mobile food service initiative for major tourist destinations. The program aims to provide hygienic, regional cuisine to visitors while creating local employment opportunities.
Why it matters
This initiative addresses gaps in tourism infrastructure by improving food accessibility at high-footfall sites, potentially boosting local tourism revenue.
The Karnataka State Tourism Development Corporation (KSTDC) will launch ‘Mayura Ruchi on Wheels’, its first mobile food service initiative, to provide tourists with quality and hygienic food at major tourist destinations across the State, Energy, and Tourism Minister K.J. George said.
The initiative aims to take the food and hospitality services of KSTDC’s Mayura Hotels beyond hotel premises and closer to tourists at high-footfall locations, according to a release issued on Saturday.
In the first phase, KSTDC plans to deploy food vans at Hampi, Madikeri, Jog Falls, Mysuru, Nandi Hills and key tourist locations in Bengaluru. The mobile food units will serve breakfast items, snacks, meals and selected regional specialities from different parts of Karnataka.
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