KSHDCL to launch upgraded e-commerce portal soon
The Karnataka State Handicrafts Development Corporation Ltd. (KSHDCL) is launching an upgraded e-commerce portal to expand the market for traditional handicrafts. The new platform will feature customization options and aims to significantly increase online sales for local artisans.
Why it matters
This initiative represents a digital transformation effort to preserve traditional crafts while improving economic outcomes for regional artisans through e-commerce.
In a move aimed at expanding the market reach of Karnataka’s renowned handicrafts across India and overseas, the Karnataka State Handicrafts Development Corporation Ltd. (KSHDCL) will launch an upgraded e-commerce portal soon.
According to KSHDCL officials, the portal is being developed and is proposed to be launched during the upcoming Ganesha festival. H.R. Rajappa, MD, KSHDCL, said: “The existing e-commerce portal was developed in 2012. The new platform is being designed not merely as a visual upgrade, but also to make it customer-friendly.”
Mr. Rajappa said one of the key features of the new portal will be the ‘Customise Product’ option. Customers will be able to submit specific requirements relating to size, design, colour, material, engraving, personalisation, quantity, and packaging. The facility can also be used for corporate gifting and special event requirements.
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